Make your own unicorn!

Make your own unicorn!

These magical creatures are more than just mini unicorn action figures, they’re something you can create and share with your friends, family, and fellow UX adventurers.

Our First Stretch Goal (and not a moment too soon)

Our First Stretch Goal (and not a moment too soon)

We had always planned to have stretch goals if we met our initial goal. We just thought we’d have more than 3 hours to figure out what they could be. Thanks to you, we’re proud and excited to announce our first stretch goal (earlier than we could have ever hoped!).

How can you help shape the future of UX?

How can you help shape the future of UX?

We’re taking what we’ve learned through the Unicorn Institute and making a school called Center Centre! We’ve already created the structure for the school. Now, it’s time to build the course content

What type of learners make good unicorns?

What type of learners make good unicorns?

UX design generalists, AKA unicorns, might seem like mythical, magical creatures in a faraway land, but they are among us every day. Maybe, you have a unicorn on one of your team projects. Really, you could be working with a unicorn right now. Heck, you might even be a unicorn.

It’s time: We’re making a school

It’s time: We’re making a school

Two weeks ago, we spent a week filming videos for our soon-to-be less-than-top-secret project. This project will help take the Unicorn Institute from a research project to an actual school.

Why is there an increase in demand for UX designers?

Why is there an increase in demand for UX designers?

Design matters. And it doesn’t just matter to designers.

CEOs, CxOs, Vice Presidents, and the rest of the folks in the C-Suite sit around conference tables with their iPads, wondering why their company’s products aren’t as delightful to use as their competitors’.

Welcome to Unicornicopia

Welcome to Unicornicopia

Welcome to Unicornicopia. The land of the generalists. This is the land where UX designers survive and thrive in our industry

Jared Interviewed on The Digital Life

Jared Interviewed on The Digital Life

Jared talked with Erik Dahl and Jonathan Follett to discuss the state of design education and how to build teams with the right skills to ship digital products on 5 Questions after Dirk Knemeyer discusses design and complexity on The Human Factor.